I’m Shawn Chartier — a follower of God first, then a husband and a father. The first in my family to go to college, I come from very humble beginnings growing up in Northern Wisconsin. In 2012, with $1,500 and a prayer, my friend Ben and I took a leap of faith on a small idea called Custom Offsets. I worked 100-hour weeks, lived paycheck to paycheck, and pushed through credit-card debt trying to keep the dream alive. 

That small garage start-up eventually grew into 14 brands valued at over $1B in 2019. I had everything the world told me would make me fulfilled — the homes, the cars, the success. But even at the peak, I felt a deep emptiness inside.

In 2020, with a strong push from a brother in a men’s group, I read the entire Bible. Through that year the Holy Spirit filled my heart, opened my eyes to Jesus Christ, and finally satisfied the void that success never could. Slowly, my purpose changed. My life changed.  February 2025, I sold all ownership in all the companies I was involved in. God had given me WAY more than I could ever deserve. Now it was time to work for HIM!

You Only Serve One.

That truth became the foundation of YOSO Clothing.

YOSO isn’t about me — it’s about you and the life you live. We start with the best-feeling, best-fitting, cleanest modern clothing we can find, and then we add the subtle details that give each piece meaning. The YOSO crown has three points, representing the Father, the Son, and the Holy Spirit — a clean, minimal reminder of the One King we serve. Some see a crown. Believers see the message and become a part of the MISSION.

YOSO is Clothing With a Mission.

Every purchase directly fuels impact. Twenty-five percent of every order is donated, and you choose where it goes — St. Jude Children’s Research Hospital, youth ministries, and other life-changing missions. When you wear YOSO, your clothing becomes part of a bigger story.

This brand is for people who want quality with purpose.
People who live with clarity about Who they serve.

Welcome to YOSO — where meaning meets style, and where every piece points to the One King. Clothing with a Mission.